Tips For Buying Good Quality Business Data
The term business data can be defined as information that is usually captured and stored as assets that may be used to support various business processes such as strategy formulation, decision making and day to day operations. The various examples of business data include leads and opportunities which looks at the various lists of potential customers and clients. Customer data which covers customer details such as their names, addresses and physical locations. There is also transaction data which mainly deals with records of commercial transactions such as sales and purchases. Interactions which mainly covers interactions with customers, employees, investors and also the media. Product data is also a form of business data which capture product specifications and catalogues. Supply chain data which tracks inventory. There is also industry data which looks at the market share and market size for a certain product, there is communications data which covers all forms of communication such as business emails and customer inquiries records and lastly risk data which is data that is used to point out, analyse and manage various business risks
There are a number of considerations one needs to put in place before purchasing business data. These factors include;
1. The Price Of The Data
It is highly recommended that one looks at the price of the business data before purchasing it. One should look at the pricing options available, the costs of the data and if one can purchase the data individually or in bulk or if there are subscription services available.
2. The Overall Quality
No one would want to purchase business data that is of low quality or data that is inaccurate and out of date. It is therefore essential that one looks at the quality of the data before purchasing it. It is also recommended that before purchasing one should look at the information provided for each piece of data.
3. Customer Support And Service
It is necessary to check whether the selling company provides customer support. For instance it should outline how it deals and resolve issues such as out dated information or rather inaccurate information. It should also specify how it deals with risks that arise from obsolete data.
4. Search And Filtering
One can also consider looking at how the data can allow users to create lists that are customized based on industry, location, size of the business, revenue, number of employees and also titles.
5. List Validation
Before purchasing one can also establish whether the company selling offers validation services. Validation services mainly look at ways in which one can edit the business data by removing or adding any relevant information. This therefore means that one can be able to verify and also delete unnecessary or irrelevant data upon purchasing.
6. Export And Integrations
This aspect mainly looks at how the users of the data will be able to export purchased business data and import them into their own software. It also looks at whether the company offers direct software integration. Therefore before purchasing data you should look at whether you will be able to freely transfer the data at your own convenience.
7. Terms And Conditions
Before purchasing anything it is usually advisable that you take a look at the terms and conditions of the product. In addition to this you should also look at the legal aspects and conditions before purchasing the business data so as to be on the safe side of the law.
8. Do Your Due Diligence
This is important before making any decisions to purchase. It is recommended that you develop a sense of understanding of the business data you intend to purchase before making any decision to buy.
These are the various points you need to put into consideration before purchasing business data.