Digital Marketing Review

Brief Guide To Digital Marketing

With today’s internet accessibility, the number of online users is steadily increasing daily. Offline marketing has become quite ineffective since people have changed their ways of buying and shopping. Marketing entails engaging with your audience at the right time and place. Nowadays, this means you should meet them where they spend much of their time and it’s the internet.

What Digital Marketing is all About

Digital marketing involves all marketing efforts that make use of the internet or an electronic device. Digital channels that businesses leverage include email, social media, search engines, and other websites to engage with the present as well as potential customers. There’s a lot of tactics involved with digital marketing, from the website to the online branding assets of the business. Below is a list of some of the most popular digital marketing tactics:

Digital Marketing Tactics

1. Search Engine Optimization (SEO)

This is the process involved in the optimization of your website to appear higher in the SERPs (Search Engine Result Pages), hence increasing the amount of free (or organic) traffic received by your website. SEO can be very useful in various channels such as blogs, websites, and infographics. There’s a variety of ways you could make use of SEO to create real traffic to your particular website. These include Off-page SEO, On-page SEO, and Technical SEO.

2. Social Media Marketing

This method promotes your brand and content on social media channels to enhance brand awareness, generate traffic, and create business leads. The various channels you could utilize in social media marketing are Pinterest, Snapchat, Instagram, LinkedIn, Twitter, and Facebook.

3. Content Marketing

Content marketing involves the creation and advertising of content assets intending to increase brand awareness, generate traffic, make leads, and customers. The channels you can use in your content marketing plan include Ebooks and whitepapers, Blog posts and Infographics.

4. Affiliate Marketing

Affiliate marketing is a performance-based type of advertising where you are given commission whenever you promote someone else’s services or products on your website. Channels involved in affiliate marketing include: posting affiliate links on your various social media accounts and making use of the YouTube Partner Program to host video ads.

5. Pay Per Click (PPC)

PPC is a method used to generate traffic to your website where the publisher is paid whenever the ad is clicked. Google Ads is one of the most popular types of PPC which enables you to pay for the top positions on Google’s SERPs at a price for every link you place. Other channels where PPC is applicable include: Twitter Ads campaigns, Paid ads on Facebook and Sponsored Messages on LinkedIn.

6. Native Advertising

This method refers to the advertisements that are mainly featured and content-led on a platform besides other non-paid content. A good example is BuzzFeed-sponsored posts.

7. Inbound Marketing

With inbound marketing, you engage, attract, and excite customers at every buying stage. There’re a few examples of inbound marketing compared to traditional marketing. These are Video marketing and commercial advertising, Blogging and pop-up ads, and Email contact lists vs. email spam.

Related Resources:

https://qub.academia.edu/JohnPaulMcGeown

https://www.linkedin.com/in/john-paul-mcgeown-54b47830

If you’re already practicing digital marketing, it’s probable that you can reach some sections of your audience online. These are just a few tactics you could use for digital marketing and start driving traffic to your site!