Learning SEO As A Beginner: 6 Top Tips
It doesn’t matter whether you’re a seasoned professional in the industry or learning SEO as a beginner, everyone is looking for a way to improve their SEO strategies. After all, top positions on search engine results pages for targeted, niche-specific keywords are one of the keys to driving online sales. So, here are some top tips from Belfast SEO for improving the results of your SEO campaigns in 2019 and boosting your domain’s SERP rankings:
1. Write Longer Posts
Long-form content still has great potential for improving your domain’s search engine rankings. Long-form content allows you to target more keywords and demonstrate that you are an expert authority in your field.
2. Continue Building Backlinks
Your domain’s link juice profile is still one of the most important ranking factors for Google listings. Building high-quality backlinks organically can be hard work, but the results will be worth it. One way to improve your link juice is to submit guest blog posts to other authorities in your industry. You can also submit guest blog posts to businesses that are complementary to your own. For example, if your business sells top-quality headphones, you could submit a guest blog post detailing the benefits of owning good audio equipment to a music news blog or a film review site.
3. Use Location Keywords
Local SEO is something that many businesses still continue to overlook, despite the fact that it can be very powerful. What’s more, Google is set on trying to get more and more users to opt-in to geo-targeted results. An easy way to get started ranking for localized results is to create a few location-specific pages on your website. On those pages, add content that is optimized for location-based keywords, such as the city names and prominent landmarks in the area.
4. Build Linkless Mentions
It is thought that linkless mentions are going to become an important ranking factor in the coming month. So, now is the time to start getting your brand talked about online. Social media platforms like Twitter provide the perfect venue to start boosting brand recognition.
5. Avoid Black Hat SEO Services
Unfortunately, there are still lots of SEO agencies online offering cheap search engine marketing service packages advertised to improve website SERP rankings almost overnight. You need to avoid those agencies as they are most likely using black hat SEO techniques, which can result in your domain being deindexed from Google search results permanently.
6. Upload Fresh Content
A website with regularly updated, unique content is eventually going to start getting good positions on SERP for lucrative keywords. One way to add fresh content to your website on a regular basis is to include a news section on your site. In that section, you can publish posts reporting news in your industry or news about your business operations, such as new product releases or new employees.
The six tips featured above should help you to begin creating an effective SEO campaign going forward. Note that you can also outsource your website’s SEO to a professional service provider.